A team of researchers looking for ubiquitous human concepts in a dozen languages as diverse as the Afro-Asiatic tongue Afar and the Australian language Wik-mungkan discovered that ideas of morality — reflected in words that translate as “good,” “bad,” “disobedient,” and “ashamed” — occur in all 12.
Also common are concepts of competence, or lack thereof: “strong,” “weak,” “useless,” and “stupid,” says the team, led by Gerard Saucier of the University of Oregon. The ubiquity of the concept of shame may indicate that a central part of the human experience is the response to behavioral constraints imposed by social groups, the researchers suggest.
Read more in today's HBR.
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