Thursday, June 18, 2015

HRB Daily Stat: To Get Someone to Respond, Ask Via a Sticky Note

The stat:
University professors were 58% more likely to fill out a questionnaire if a handwritten request to complete the survey was on a sticky note, rather than a cover letter, according to an experiment by researcher Randy Garner reported by Kevin Hogan on HBR.org. In another experiment, sticky notes also prompted people to act more quickly and respond in greater detail. Sticky notes not only stand out and garner attention, they also imply that a scribbled request is a special favor, making the recipient feel important, Hogan writes.
Read more in HBR.

Why Women Aren’t C.E.O.s, According to Women Who Almost Were

"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .