Monday, April 15, 2013

HBR Daily Stat: Why Candies in Tiny Packages Are Especially Tempting

In an experiment, undergraduate women with low opinions of their bodies ate more than twice as many gumdrops if the candies were presented in small packages (four to a package) rather than loose in a bowl, say Jennifer J. Argo of the University of Alberta and Katherine White of the University of British Columbia, both in Canada. Although small packages are sometimes said to help people regulate their food intake, the researchers found that women with low "appearance self-esteem" are particularly drawn to such packages by the illusion of control that they offer.

Why Women Aren’t C.E.O.s, According to Women Who Almost Were

"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .