In this hilarious article, the author reviews the most egregious flaws of business communication, including strained euphemisms, obvious obfuscations, and annoying neologisms like "solutioneering" and "innovalue." To support her claims, the author cites examples from recent press releases, annual reports emails, and other publications from major companies. A couple gems:
Read more in the FT. (Thanks, Foote)
- One of my favourite awards is always for the negative-dressed-up- as-positive, and this year's prize-winner is one of the finest examples I've ever seen. An analyst at Religare heroically described a big drop in profits at United Spirits thus: "Ebitda de-grew by 23.3 per cent"
- The runaway winner is Citigroup, which not only produced the best euphemism, it also wins a prize for jargon that actually clarifies matters. It declared from now on it would offer "client-centric advice". Which lets the cat out of the bag that the advice it used to offer was otherwise. Citi-centric, perhaps
Read more in the FT. (Thanks, Foote)
