Got innovation? Just about every company says it does. Businesses throw around the term to show they're on the cutting edge of everything from technology and medicine to snacks and cosmetics.
Companies are touting chief innovation officers, innovation teams, innovation strategies, and even innovation days. But that doesn't mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they're describing is quite ordinary.
Like the once ubiquitous buzzwords "synergy" and "optimization," innovation is in danger of becoming a cliché - if it isn't one already. Read the WSJ article.
Companies are touting chief innovation officers, innovation teams, innovation strategies, and even innovation days. But that doesn't mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they're describing is quite ordinary.
Like the once ubiquitous buzzwords "synergy" and "optimization," innovation is in danger of becoming a cliché - if it isn't one already. Read the WSJ article.