"How to better understand the way humans work? Tag them and release them into the wild." The article tells the story about the Darpa red balloon experiment that you might have heard about last year:
Late last year the Pentagon's mad-scientist research wing, Darpa, announced the Network Challenge, a $40,000 prize for the first group to find and report the locations of ten red weather balloons that the agency would set aloft one day in secret locations around the country. Most of the thousands of groups that signed up quickly realized that crowdsourcing was the way to find the 8-foot spheres. So, naturally, they offered bounties to balloon hunters...Read the Forbes article. (Thanks, Joyce!)
