Republicans were highly successful with their neuromarketing ad campaigns this election season:
But what is neuromarketing? You've probably had the experience of watching an ad and unexpectedly getting choked up -- or, in the case of campaign ads, feeling the sudden need to take a shower. Neuromarketers measure the way your brain and body responds to these messages, then reverse-engineers the effect into another message.
Watch some of the videos (with their neuromarketing explanations) in the
FastCompany post.
