Friday, April 2, 2010

A marketer’s guide to behavioral economics

"Marketers have been applying behavioral economics—often unknowingly—for years. A more systematic approach can unlock significant value." Read the McKinsey Quarterly article here.

Why Women Aren’t C.E.O.s, According to Women Who Almost Were

"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .