When a claim about a new drug’s effectiveness was presented in text form, 67% of research participants said they believed it. But when the text was accompanied by a simple graph making exactly the same claim, 97% believed it, say Aner Tal and Brian Wansink of Cornell. Graphs’ persuasiveness has nothing to do with ease of understanding; instead, a graph signals to readers that the information has a scientific basis, making it more believable, the researchers say.Read more in HBR.
Wednesday, October 29, 2014
HBR Daily Stat: To Make Your Claim More Believable, Simply Add a Graph
Don't know why I find this so humorous:
Why Women Aren’t C.E.O.s, According to Women Who Almost Were
"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .
-
Ever wonder who goes to the Gossip Girl set to see a glimpse of the actors in NYC? Look above at the picture. The NY Times also included som...
-
"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .
