"A growing number of large corporations are sending small teams of employees to developing countries to provide free consulting services to nonprofits and other organizations. A major goal: to scope out business opportunities in hot emerging markets."At a cost of $5,000 to over $20,000 per employee, the programs require a significant investment. But the programs drum up good public relations, both internally and externally, via positive media coverage and blogs that many participants write from the field. Company officials also say the popular programs can help them recruit in-demand talent and retain valued employees." Read more in the WSJ.
