Kurt Carlson of Georgetown University and Jacqueline Conard of Belmont University theorized that children with last names that start with letters toward the end of the alphabet often find themselves at the back of the line or the classroom.Read the full post in Yahoo Finance. (Thanks, Tom)
As a result, when they become adults, they're faster to respond to opportunities to get what they want, including things they want to buy. Early alphabet people are so used to being first that individual opportunities to make a purchase don't matter as much: They "buy late."
Sunday, January 30, 2011
The Last-Name Effect on Buying Behavior
Do you believe it?
Why Women Aren’t C.E.O.s, According to Women Who Almost Were
"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .
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Even women who earn overwhelmingly positive performance reviews are told that they have ‘personality flaws,’ a new study finds. The double...
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"Why I don’t talk about race with White people." Read more in Medium .
