What if you could "google" your DNA to find out if you are more prone to a disease? Amy Harmon wrote about her DNA decoding experiences. It's a facinating story. What if insurance companies got their hands on this? It would change the entire market. I'll give you the first few lines here:
The exploration of the human genome has long been relegated to elite scientists in research laboratories. But that is about to change. An infant industry is capitalizing on the plunging cost of genetic testing technology to offer any individual unprecedented — and unmediated — entree to their own DNA.Read the rest here.
For as little as $1,000 and a saliva sample, customers will be able to learn what is known so far about how the billions of bits in their biological code shape who they are. Three companies have already announced plans to market such services, one yesterday.
