Sunday, August 5, 2007

Shoeboxed.com -- Welcome to the Consumer Revolution.

Shoeboxed has finally arrived. Just last week, the site opened up to the online public. If you’ve ever wanted to make a purchase online (and who hasn’t?) – a shoeboxed.com account would make your purchase easier and safer. It’s free, private, minimizes spam, organizes your online receipts, and protects you from identity theft.

The site has a strong foundation. The seed investor of Shoeboxed.com is Michael Brehm, the CEO of StudiVZ.net (Germany’s equivalent of Facebook). Shoeboxed is on its way to becoming one of the core sites for internet shoppers.

Shoeboexed is one of the hottest start-ups. The popular vlog, Rocketboom.com, covered Shoeboxed a few days ago. You can check it out here.

Dan Englander, the Shoeboxed press contact, explained the site:
Ninety percent of Internet users get unwanted spam in their e-mail inboxes; Shoeboxed is poised to rectify this and is committed to keeping your personal e-mail personal—the way it was meant to be…Users create free accounts at Shoeboxed and are given @shoeboxed.com e-mail addresses. Then, whenever they make online purchases, they make sure that they tell the store that they would like to receive receipts and notifications via their Shoeboxed e-mails.

We encourage you to keep your identity to yourself! Shoeboxed's filters also keep you safe from dangerous spam by identifying bogus e-mails pretending to be from legitimate stores. We divert these e-mails away from your Shoeboxed account to keep you safe from identity theft and other online threats. Shoeboxed is a one-stop place for shoppers to view, organize and record their purchase histories, a valuable service for tax records, reimbursements and personal budgeting.

Shoeboxed works with all online stores, including Orbitz, Amazon, Ticketmaster, etc.

The site started to materialize last January at Duke University. The majority of the Shoeboxed team lived in Berlin this summer to prepare for last week’s launch, including Englander, Etienne Coulon, Mo Sarhan, Cory Rothschild, and Taylor Mingos. The other part of the team remained in America this summer, and they will reunite in a few weeks when Duke University resumes this fall.

Don’t wait --Check out shoeboxed.com. (Now if only I could keep my apartment as organized as my online purchases…)

More updates coming soon. Stay tuned!

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