Friday, July 13, 2007

The Rise of Kwik-E-Mart

In the past few days, 7-Eleven turned nearly a dozen stores into Kwik-E-Marts, hyping the July 27 opening of the Simpsons Movie. 7-Elevens across the country will now serve Buzz Cola, KrustyO's cereal and Squishees, the slushy drink imitation of Slurpees, items once found only in the Simpsons TV show.

7-Elevens will even hold a contest to let one lucky fan be drawn into a future Simpsons episode. Even though many fictitious Simpsons items will now reach the hands of real-life consumers, one controversial item will remain Springfield. Homer Simpson's favorite beer, Duff Beer, will not hit 7-Elevens this summer. The executives at 7-Eleven decided that it "didn't seem to fit" with the PG-13 movie. For image gallery, click here. To read full article, click here.

Why Women Aren’t C.E.O.s, According to Women Who Almost Were

"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .