Companies shelling out $4.5 million for every 30-second spot during this Sunday's Super Bowl will be playing it safe -- really safe.
While companies like GoDaddy and Chrysler previously pushed the envelope when it comes to gender, this year's advertisers are going out of their way to showcase powerful women and nurturing men.
Actress Mindy Kaling is starring in an ad for Nationwide Insurance, for example, and a Dove For Men's spot highlights a series of men acting like caring fathers. T-Mobile, which won't reveal details of its ad until the big day, told Fortune that it will feature "two female comedians known for challenging the status quo." Even Victoria's Secret is toning its ad down this year by featuring its models fully-clothed in football gear.Read more in Fortune.
