Coca-Cola has one of the most famous logos in the world but the soda giant is choosing to remove it from Coke cans around the Middle East this Ramadan period in a marketing campaign aiming to get consumers thinking about prejudice.
The campaign, entitled ‘Remove labels this Ramadan,’ falls under Coke’s umbrella campaigned named ‘Let’s take an extra second’ which calls for people to spend some extra time with someone to get to know them beyond a first impression.Read more in Marketing Magazine.
Thanks, +Claire Packer
