Everybody’s a personal “brand-builder” these days. Working social media. Tending the Facebook page. Hitting Twitter. Well, not everybody. We can’t all be celebrities – and some don’t want to be self-promoters. My guest this hour David Zweig is writing about what he calls the “invisibles.” If that sounds like superheroes, maybe they are. But they’re not looking for public recognition. They’re the engineers and anesthesiologists, craftsmen and women, techs and tuners who make everything work. For the love of the work, not fame.Listen to the podcast. Thanks, +Brandon Kearse
