University professors were 58% more likely to fill out a questionnaire if a handwritten request to complete the survey was on a sticky note, rather than a cover letter, according to an experiment by researcher Randy Garner reported by Kevin Hogan on HBR.org. In another experiment, sticky notes also prompted people to act more quickly and respond in greater detail. Sticky notes not only stand out and garner attention, they also imply that a scribbled request is a special favor, making the recipient feel important, Hogan writes.Read more in HBR.
Thursday, June 18, 2015
HRB Daily Stat: To Get Someone to Respond, Ask Via a Sticky Note
The stat:
Why Women Aren’t C.E.O.s, According to Women Who Almost Were
"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .
-
Even women who earn overwhelmingly positive performance reviews are told that they have ‘personality flaws,’ a new study finds. The double...
-
Many talented rural students don't go to elite schools, because they are unaware of the options. Read more in the NYT . Thanks, +Ju...