When a claim about a new drug’s effectiveness was presented in text form, 67% of research participants said they believed it. But when the text was accompanied by a simple graph making exactly the same claim, 97% believed it, say Aner Tal and Brian Wansink of Cornell. Graphs’ persuasiveness has nothing to do with ease of understanding; instead, a graph signals to readers that the information has a scientific basis, making it more believable, the researchers say.Read more in HBR.
Wednesday, October 29, 2014
HBR Daily Stat: To Make Your Claim More Believable, Simply Add a Graph
Don't know why I find this so humorous:
Why Women Aren’t C.E.O.s, According to Women Who Almost Were
"It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers." Read more in the NYT .
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Even women who earn overwhelmingly positive performance reviews are told that they have ‘personality flaws,’ a new study finds. The double...
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Many talented rural students don't go to elite schools, because they are unaware of the options. Read more in the NYT . Thanks, +Ju...
