... The partnership comes during a renewed national conversation about women and work, spurred in part by the success of Ms. Sandberg’s book, “Lean In: Women, Work and the Will to Lead,” and Hillary Rodham Clinton’s possible presidential campaign. Its message has the potential to reach a wide area of society, through Getty’s 2.4 million customers who pull from its library of 150 million images.
There is an appetite for the images: The three most-searched terms in Getty’s image database are “women,” “business” and “family.”
“One of the quickest ways to make people think differently about something is to change the visuals around it,” said Cindy Gallop, who started the United States branch of Bartle Bogle Hegarty, the advertising agency. “The thing about these images is they work on an unconscious level to reinforce what people think people should be like.”Read more in the NYT. (Thanks, +Julia Chou)
