The Moral Costs of Counterfeiting

The NY times present's Dan Ariely's newest findings on cheating:

We have long been told the monetary cost of counterfeiting: lost revenue for companies, lost tax dollars for government, lost jobs for workers. We have even heard of the toll on national security, with an advertising campaign that linked counterfeiting to terrorism.

But what about the moral costs of counterfeiting?

A professor at Duke and M.I.T. has done studies on how counterfeit goods influence people in other aspects of their lives. Among his findings: People who were told they were wearing “fake” designer sunglasses were significantly more likely to cheat on tests than ones told they were wearing “real” ones...

Read the rest of the article here.